ACA insurance leads are typically generated through various marketing efforts such as online campaigns, lead generation companies, direct mailings, or referrals. These methods aim to identify individuals or families who are in need of ACA-compliant insurance coverage and collect their contact information for further follow-up.

ACA insurance leads usually include basic contact information such as the lead's name, phone number, email address, and sometimes additional details like their age, household size, and income range. This information helps insurance agents or companies assess the lead's eligibility for ACA subsidies and tailor their approach to meet their specific needs.

Insurance agents can use ACA insurance leads to connect with potential customers who are seeking affordable healthcare coverage under the ACA. Agents can reach out to leads through phone calls, email marketing, or direct mailings to provide information about available ACA plans, explain subsidy eligibility, and guide them through the enrollment process.

ACA insurance leads can be either exclusive or shared, depending on how they are obtained or purchased. Exclusive leads are typically sold to only one insurance agent or company, reducing competition and increasing the chances of conversion. Shared leads, on the other hand, may be sold to multiple agents or companies, providing a cost-effective option with more competition.